The Recipe to Airbnb's Viral Marketing Sauce: Use Contests to Crack PR & SEO

Airbnb Night At - Win the sleepover of your dreams

What do an IKEA store, a KLM airplane, Warren Buffett's home place, the Galleries Lafayettes in Paris, the Chenonceau Castle of Catherine de Medici, Gaudí's Casa Batllo, a Waterstone Library, the Sepang International Circuit, the Sydney Cricket Ground and Iniesta's vineyard have in common?

Simple: Airbnb's formidable marketing strategy.

It might not be that obvious, but as part of a wise PR and marketing campaign, over time Airbnb has been publishing on its site a few contests disguised as traditional listings, gathering the interest of its users, but also cleverly creating relevant content that almost any news site loved to write about.

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Airbnb Launches Weekend Getaways To Help You Plan Your Weekend Trips

Airbnb Getaways - Escape for the Weekend

Airbnb, the social travel company that allows anybody to travel the world while staying at someone else's place, is trying out new ways to focus on weekend trips and last-minute bookings to play a more relevant role in this profitable segment of the travel market.

No big announcement has been made yet (it could happen during the next Airbnb Open, just like with the launch of Neighborhoods 2 years ago), but something interesting seems in the process to be launched soon: Weekend Getaways.

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Facebook Goes After Yelp, Foursquare & TripAdvisor With Completely Redesigned Places Directory

Facebook Goes After Yelp, Foursquare & TripAdvisor With Completely Redesigned Places Directory

Do you want to discover great places around the world? Facebook’s new feature offers to help.

Without any official announcement and apparently going unnoticed, Facebook Places have recently undergone some deep visual polishing, including emotional cover images, discovery sections, city and category landing pages and a deep integration with the Location API, Graph Search queries and user generated contents.Read More